Pitch Text:

About this project Finally, Healthy Eating You Can Live With! If you were given the choice between eating delicious food that compromised your health and delicious food that promoted your health, which would you choose? The question seems almost too silly to ask. Of course you’d choose delicious food that promoted good health—who wouldn’t? But even though many of us understand that a “health-promoting” diet and lifestyle would benefit us greatly, we find it challenging to turn our desire into daily reality. We think that... A new diet will be too hard to learn and sustain. We will miss our favorite foods too much. We will draw scrutiny to ourselves because of our new diet. For some of us, one of these reasons ring true, and for others it’s all three. But the Straight Up Food cookbook will help eliminate all three of these fears by providing recipes that are (1) easy to follow, (2) delicious and flavorful, and (3) familiar to you, and your family and friends.